Mini-doc

And who better to sing a brand's praises than the customers themselves? We know how crucial UGC and customer testimonials are for brands in the social media game. Take it that step beyond. Rocket fuel it. Think: case study videos speckled with customer chronicles and product/service deep-dives. Our job is to collaborate with our brand and agency brothers and sisters to decide how that should look. Whether it's a one off film, a short social series that touches on different topics, or even a mini-documentary (our favourite). Applying campaign-level thinking, we work with brands to suggest strategies such as A/B testing to ensure we work together to produce the right case study content that converts.

PRE-PRODUCTION

1. Look at the campaign as a whole, look at what your KPIs are & what ROI you're aiming for
2. Discuss delivery platforms and how to maximise them
3. Are the social cuts going to be stand alone pieces of content or be used as a trailer for the full film? Or both?
4. Schedule, script and storyboard social content into Production
5. People love some BTS, we could interview your brand's team on set to talk through the campaign how it came about etc. Form a face to face bond between brand and viewer.

PRODUCTION

1. Shoot in 8K so we have flexibility in the edit
2. Shoot portrait and landscape
3. Are we shooting on RED or does this lend itself to other options? Handycam or even a phone for example
4. BTS again, make sure you get it!

POST-PRODUCTION

1. Subtitles as no one has audio on anymore (except TikTok)
2. Aspect ratio, delivery formats for certain platforms etc. (instagram doesn't like .mov)
3. A good colour grade, is it going to pop on the grid