But where do you begin when it comes to concept creation and ideation for these pieces... Are we giving centre stage to the product itself? Are we creating a narrative in which the product is the unsung hero? And who exactly is it we're even selling to?! Our audience of one mentality and incessant desire to take an inquisitive peek into your product's genius is what fuels our tailor-made approach. We work alongside brands and agencies to dig deep into the who, the what and the why. Till we find that spark of special to make your product stand out on the virtual shelf.

PRE-PRODUCTION

• A top down look at the entire campaign, taking into account your KPIs & desired ROI
• An Audience of One investigation
• What's your products USP
• What next? Once you've hooked a customer catch, what else do you have to keep them interested before you risk throwing them back in the sea.

PRODUCTION

• Shooting in 8K so we can grab supporting stills for thumbnails and other promotional material
• Shoot portrait and landscape where possible for ready made social stories
• Leave room for text call outs or product features in the frame
• Go macro. What unique perspective can we give your product using the latest tech and creative techniques.

POST-PRODUCTION

• Accessibility is everything. Subtitles are a must
• Are all deliverables platform supported? For example instagram and .mov's are not friends!
• One size doesn't fit all. Ensure all social cuts are in the desired aspect ratio for each platform
• Is it popping? A good grade can make the difference when attempting stand out on the virtual shelf

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