“Oh and can we get social cutdowns"... a common question predominantly found at the bottom of most briefs. But what could be perceived as a nice to have as part of a campaign's marketing arsenal, could prove to be your most valuable asset. Establishing where your content is going has becoming a headline topic in any Gusto kick off call. We want to delve deep into where your audience is hanging out online and more importantly how we can reach them. Whether it's cleverly crafted high end productions or more off the cuff UGC, whatever you decide to place in your social shop front must be real, relatable and resonate. And this social first thinking is a major player at each stage of our process...