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5 x Artists:
- 90s Hero film
- 16:9 and 9:16
- 30s 9:16 Social cut
- Rushes
Our existing client Bauer Media came to us with a new brief - Their brand KISS Fresh had partnered up with Mentos and wanted to create a short 5 part series of videos to celebrate emerging new music talent in the UK.
As part of their ‘Yes to Fresh’ campaign with a 2.5M investment, they came to us with the idea of Corner Shop Drop (CSD), where 5 x up and coming artists would perform in 5 x different corner shops in the UK. This social-first campaign would be shared on KISS and Mentos’s channels and work alongside their larger campaign which included competition winners and social engagement. They wanted all 5 to be shot between May - August and to go live by the following week. The overall feel needed to sit within the Mentos brand but also appeal to the KISS Fresh audience who are urban, edgy and fresh etc.
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